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Thu, 09 Jul 2009

The Organic Monopoly and the Myth of 'Natural' Foods: How Industry Giants Are Undermining the Organic Movement

Article Excerpt: Ronnie Cummins, Organic Consumers Association, July 8, 2009

In the food sector, we cannot continue to hand over 88% of our consumer dollars to out-of-control, chemical-intensive, energy-intensive, greenhouse gas polluting corporations and "profit at any cost" retail chains such as Wal-Mart. The growth of the Organic Alternative is literally a matter of survival. The question then becomes how (and how quickly) can we move healthy, organic, and "natural" products from a 12% market share, to becoming the dominant force in American food and farming. This is a major undertaking, one that will require a major transformation in public consciousness and policy, but it is doable, and absolutely necessary.

But before we overthrow Monsanto, Wal-Mart, and Food Inc., we need to put our own house in order. Before we set our sights on making organic and "transition to organic" the norm, rather than the alternative, we need to take a closer, more critical look at the $50 billion annual natural food and products industry. How natural is the so-called natural food in our local Whole Foods Market, coop, or grocery store? Is the "natural" sector moving our nation toward an organic future, or has it degenerated into a "green washed" marketing tool, disguising unhealthy and unsustainable food and farming practices as alternatives. Is "natural" just a marketing ploy to sell conventional-unhealthy, energy-intensive, and non-sustainable food and products at a premium price?

The Myth of Natural Food, Farming, and Products

Walk down the aisles of any Whole Foods Market (WFM) or browse the wholesale catalogue of industry giant United Natural Foods (UNFI) and look closely. What do you see? Row after row of attractively displayed, but mostly non-organic "natural" (i.e. conventional) foods and products. By marketing sleight of hand, these conventional foods, vitamins, private label "365" items, and personal care products become "natural" or "almost organic" (and overpriced) in the Whole Foods setting. The overwhelming majority of WFM products, even their best-selling private label, "365" house brand, are not organic, but rather the products of chemical-intensive and energy-intensive farm and food production factories.

Test these so-called natural products in a lab and what will you find: pesticide residues, Genetically Modified Organisms, and a long list of problematic and/or carcinogenic synthetic chemicals and additives. Trace these products back to the farm or factory and what will you find: climate destabilizing chemical fertilizers, pesticides, fungicides, herbicides, and sewage sludge-not to mention exploited farm workers and workers in the food processing industry. Of course there are many products in WFM (and in UNFI's catalogue} that bear the label "USDA Organic." But the overwhelming majority of their products, even their best selling private label, "365," are not.

Read The Full Article: Ronnie Cummins on 'The Myth of Natural Food'

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